Latest Michigan Craft Beer Trends
Despite a relatively high unemployment rate, the sales of Michigan craft beer have increased considerably over the last five years. Local brewpubs and microbreweries are increasing production and creating new jobs resulting in a boom in the state’s economy. As the home to more then eighty-five beer makers, Michigan is ranked fifth among the states that produce boutique beers.
Industry officials have credited the increase in sales to three factors. First of all the products on offer to consumers are of a high quality. When compared to most mass produced lagers, the products coming out of the state’s microbreweries are a lot more enjoyable and easy on the palette (we take pride in that). Other factors that have played a role in this trend include an educated and well informed market and an increase in visibility in restaurants, grocery stores, and bars (take a look at our Michigan Beer Map for proof).
There are a number of trends that are apparent within the craft beer sector in Michigan. Nanobreweries have become a big hit with residents. A nanobrewery differs from a microbrewery in so much that the people brewing the beers do not distribute their products beyond a close network of friends. Nanobrewing is also an activity that is now associated with a select few bars and restaurants that make their own unique offerings (and so there is no confusion, we are not a nanobrewery – we are a Michigan microbrewery).
Most commercially produced lagers do not have pleasing tastes. The variety of flavors available in craft beers has helped to increase their popularity. For example, there are sour varieties now available that have become a hit with connoisseurs. Many small brewers are creating sour styles as an alternative to the overtly sweet products that are found in regular bars.
Many people would rather drink beverages that they know to have been brewed within their county or state. Americans would rather that their money went to local firms than those entities that are based overseas (and we greatly appreciate that). Not only is this believed to help the local economy and protect jobs, it is also a way to keep money out of the hands of the ethically dubious global chains.
Consumers are now understanding the benefits that can be had by sticking with locally produced beverages. By buying local produce, carbon emissions can also be reduced as transportation is kept to a minimum. The driving force is one that has at its core a love of good beer as opposed to making as much profit as possible.
Microbreweries use creative names and labels to capture new markets. As the target audience is easier to define, names can be used which appeal to specific demographic groups. Clever marketing has helped this sector to grow much faster than that of other alcoholic products.
There is also a growing uptake of extreme Michigan craft beer. Products that have 20 per cent alcohol and even higher may only appeal to a select group of people, but nevertheless they are still sold in a surprisingly high number. Extreme brewing is an area which Michigan microbreweries are pioneers of. It is suggested that in the future, their popularity will continue to grow whereas the sales of light lager will go down. However, we at Midland Brewing are always being commended for being more relaxed when it comes to our beer. We are bringing what real beer was always meant to be to all of the surrounding cities and we are more than proud to be a part of your quest for great tasting Michigan craft beer.